About MSP

MAGIC Sports Promotion  (MSP) is an international Sports Management Agency based in Göteborg/Sweden, specialized in the management of professional football players in Scandinavia and Eastern Europe.

To our clients belong well-known National Team Players and the most talented players of these regions as well as clubs - also from Germany and Central Europe.

We focus on trustful long-term partnerships with all our clients and business partners; seriousness, respect, honesty and professionalism are key factors for our success.

MSP possesses a broad international network of business contacts and established  partnerships with clubs and agencies all over the world.

We offer our clients the following services:


- Acquisition of players and coaches
- Scouting and Analysis of players and teams
- Negotiation of transfer- and player contracts


- Transfers and Promotion
- Strategic Career Planning, Consulting and Mentorship
- Contract negotiations


Dirk FrankeSince 2001 MAGIC Sports Promotion is lead by its founder, Mr. Dirk Franke, Player’s Agent – licensed by the German Football Association (DFB). Mr. Franke has an university degree and finished studies in Management and Economy. He has many years of practical experience in Sports Management and in business with Eastern Europe where he has built-up an excellent contact network with clubs, players and decision makers of the football industry. Mr. Franke is fluently communicating in German, English, Swedish and Russian language.

Mr. Detlef Langer works as “Manager Central Europe”. In this function he is responsible for all contacts in Germany. He has an university degree and many years experience from working for German and Scandinavian companies.

A representational office with the task to co-ordinate local activities in Belarus is based in the capital Minsk.



MAGIC Sports Promotion
Hammarliden 20,   412 62 Göteborg (Sweden)
Phone:  +46 - 735 931 780 / +375 - 295 617 266
Telefax: +46 - 31 814 597
email: info@magicsportspromotion.se

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